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Aristocrat puts up the largest screen for marketing campaign
By partnering with Fremont Street Experience in Las Vegas, Aristocrat launched a massive “invitation to play” for marketing purposes.
To start their collaboration, Aristocrat will concentrate on clients by showing off FSE’s portfolio. Advertising videos will tell people to go and play Aristocrat’s games in closest casinos.
The canopy is placed in a pedestrian mall, the mall also has well known casinos.
The FSE canopy was released in 1995. It is 136 thousand sq. ft. and 70 million dollars was spent to construct it. Another 49 million dollars was spent to make the screen LED, which is considered the largest in the world. In addition government funds provided 27 million dollars to build parking spots.
In the words of Aristocrat’s president Tommy O’Brien, they always do their best for the clients. He also said that bringing their games in this massive format is a great method of telling a story.
“We are honored that Aristocrat chose the Viva Vision display to share its messages in an exclusive atmosphere. As we reached more than twenty four million yearly clients, more leading companies are starting to know us.”
commented FSE’s managing director Andrew Simon.
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