Gambling Traffic: Where Can I Get Gambling Traffic From?

Gambling traffic is essential for the success of an iGaming operator, but where can you get gambling traffic from for your business?

Gambling traffic is not the easiest traffic to come across, which is due to a number of reasons such as the competitiveness of the industry, as well as the legality or illegality of it depending on what country and GEOs one is aiming for. It is also difficult to display gambling advertisements as a lot of companies and sites prefer not to have such adverts displayed.

On the other hand, the gambling industry can be quite a rewarding one. If one finds a good way to drive gambling traffic to their business and is able to build a loyal audience of players with high-quality gambling offerings, the financial rewards can be huge.

The main point to look out for in gambling traffic is that getting a large number of viewers or guest visits is not nearly enough to achieve success in the industry, it’s the retention of these visitors that matters. What’s the point of getting thousands of viewers if none of them are interested in coming back, possibility impacting your business negatively in the future by greatly increasing the bounce rate of your website? What this means is that it is crucial to find and distinguish the good from the bad when it comes to gambling traffic.

While high quality gambling traffic needs to feature a high retention rate, high conversion rates are potentially more important in many cases. This is because once a player is converted and starts depositing and enjoying the gambling pastime at an operator’s website, it is relatively straightforward for the company to retain them through various special deals and bonuses. Details like these make finding high quality gambling traffic quite challenging, especially for startup operators. Let’s now explore a few tips for finding good gambling traffic before looking at a few ways of acquiring it in the industry.

Worth also reading: Where to get casino traffic from?

Tips for finding good traffic:

1. Tailored content.

Find out what the players’ interests are. If you are looking to pull people in and have them engage with your products or content, you want to know what they like and what draws their attention. In order to do this, it is also necessary to figure out what your target demographic is. Evidently, different gender and age groups will be interested in different topics. For example, if your target demographic is males in their 20s and 30s, then most likely their interests may surround different sports and cars, maybe even movies or tv series as well. Identifying their main interests will help in knowing how to draw them in and make them engage with your site.

After identifying your target audience and their interests, it is important to offer them engaging and tailored content. This can be done through a wide variety of ways, such as by integrating themed content specifically aimed at particular audiences, offering customizable loyalty programs, implementing community-centric casino features, and many others. All of these help operators enhance their engagement rates by helping players get an enhanced value for their money.

Additionally, another thing to consider before you buy casino traffic is the localization levels of your offerings. Giving players a seamless depositing and playing experience is a vital part of acquiring gambling traffic, and one of the best ways of achieving this goal is by offering players local payment methods along with supporting their native languages. This is an excellent strategy for attracting high-quality casino traffic for both operators offering their services in a few jurisdictions and for international firms working with players from across the globe.

2. Target the right audience.

Targeting the appropriate audience is vital for gambling companies aiming to succeed. It is important to target people who are interested in gambling, however, most players will also have a number of other requirements they will assess before they start playing at a casino. This includes a set of engaging and fun experiences with the potential to win substantial prizes, localized content with local payment options, and a safe and fair playing environment through the acquisition of well-known licenses and certifications.

Furthermore, targeting also involves various gambling niches. For example, while the vast majority of players all around the globe enjoy traditional experiences like slot games, many users prefer a variety of other experiences, such as live dealer titles, sports wagering, virtual sports games, and others. Targeting the appropriate group of enthusiasts before buying gambling traffic is particularly vital for gambling operators that focus on a particular niche and only offer experiences within that space.

3. Offer competitive bonuses

Offering competitive bonuses will make the process of buying gambling traffic much more effective, as potential players will be drawn to the operator’s website to take advantage of its available deals. Additionally, having standout bonus offers, along with other high-quality engagement-boosting features like casino loyalty programs, will greatly increase the operator’s conversion rates, turning new players into long-term members of its community and increasing the company’s yield. You can check out our guide on casino bonuses to learn more about the topic.

Moreover, providing players with an expansive selection of bonuses to achieve great conversion rates also has the added benefit of providing a more attractive offering to prospecting affiliate partners. This can be utilized by operators to better position themselves to collaborate with the best iGaming affiliates of the industry, in addition to utilizing it to negotiate better deals with both pre-existing and new affiliate partners.

So, how do I acquire this traffic?

This generally may seem like a daunting task, however it is actually not as difficult as it seems if you know where to look. Let’s take a look at the best methods to obtain traffic:

Social media

The first place to be looking is social media platforms. All of these networks have hundreds of millions of users, and there will surely be some who will come across your site and want to give it a shot. This is where your target demographic comes into play, as you need to know who to direct your social media posts towards and how to make them appealing to this specific audience. Many also decide to opt for the help of influencers or people on social media with large followings to promote their brand, and this has proven to be extremely effective. The influencer gets their commission, and you get the traffic!

Utilizing social media marketing campaigns can also be an excellent way of targeting audiences interested in various specific gambling experiences and even themes, which can be useful for gambling websites targeting specific niches and working in a small set of jurisdictions. However, social media marketing does have a few disadvantages for operators looking for gambling traffic, with one of the most prominent ones being regulatory compliance.

SEO traffic

Another way of finding gambling traffic is by utilizing search engine optimization techniques to drive players who are looking for a specific gambling opportunity to your website. SEO traffic is an excellent way of driving high-quality traffic to an operator’s website, as it generally provides highly-relevant traffic. Operators can target various niches and experiences through the use of SEO techniques, which can be quite useful for companies that offer many different types of gambling entertainment. This traffic can also be an excellent option for highly-localized gambling operators, as players often look for casinos and bookmakers that offer their local currencies, languages, payment gateways, and many other variables, all of which can be used as keywords to target optimal audiences.

Traditional marketing campaigns

Operators can acquire gambling traffic through a wide variety of traditional marketing campaigns, which can be utilized both online and in the land-based vertical. However, these types of promotional techniques are much rarer in the industry, as they present quite a few challenges and require gambling firms to direct quite a bit of their resources towards marketing instead of providing players with high-quality experiences.

Buying traffic

This is possibly the most common way to get traffic to a site. Buying gambling traffic is the easiest way for operators to start marketing their offerings, as they can outsource their promotional efforts to professional firms that specialize in driving gambling traffic. There are a few ways you can buy gambling traffic, but there are a few things to keep in mind for all of them to achieve the best results for your business.

It is important to make sure that you are buying targeted high-quality website traffic, in order to get the best value for your money. This means that the traffic you are looking to buy needs to target gambling enthusiasts who are interested in the experiences your business offers and reside in the regions you operate in. High-quality traffic has great potential to improve traffic flow to your site, but make sure you stay away from possible scammers. Buying traffic will immediately bring along a flow of traffic to your site, and you are able to decide the volume at which you want it to be, therefore it can give you near-perfect results.

1. CPA traffic

Cost Per Action is a great way to get traffic, since you will be paying after the sale takes place instead of paying beforehand with no guarantees if it will work or not.The main action is decided upon, and the networks then start promoting it through their affiliates and get paid once a visitor buys the product or completes the main action. This method can be executed through a number of ways, most commonly through CPA and affiliate networks. There are endless partners to choose from, such as the likes of SlotsCalendar, HasTraffic and Affiliates Media who all provide CPA traffic to gambling operators across the world.

2. Affiliate Traffic

Affiliate marketing is used in lots of ways, and can be greatly beneficial since you can find exactly what you are looking for. It offers a vast array of benefits for the gambling industry, which has made affiliate marketing quite popular in the sector. One of affiliate marketing’s most prominent advantages is its payment models, which come in the form of varying commission models, such as CPA, RevShare, or Hybrid. This allows operators to spend money on marketing only after they have already received their gambling traffic, which consequently also massively lowers the barrier to entry to affiliate marketing.

iGaming affiliates utilize many of the same techniques an operator may use when running a promotional campaign, however, affiliates can often achieve better results due to having more experience in marketing. The majority of affiliates utilize search engine optimization to drive traffic to their websites, with a large portion of them also having various social media channels to further expand their reach. Moreover, many affiliates offer their audiences email newsletters, through which operators can advertise special promotions to enhance their engagement rates.

However, affiliate marketing is not perfect, with one of its few challenges being finding reputable affiliates to work with. A great example of where to find gambling traffic with the help of affiliates is AffPapa. AffPapa is an iGaming directory aimed at connecting gambling operators to affiliates and finding the most suitable ones for each specific case. This will take away the hassle of scouring the internet for the perfect match since AffPapa has filters that help any operator find the perfect affiliate to team up with. Gambling operators are able to filter based on GEOs, product types, and more… They can also strike deals without any intervention. Operators can list their offers and have affiliates check them out as well.

Another one of affiliate marketing’s downsides is its vulnerability to fraud. This stems mainly from affiliate marketing’s performance-based nature, which is also responsible for the marketing method’s various benefits, including its low barrier to entry and low risk. Fortunately, most of affiliate marketing’s downsides are simple to overcome, with many affiliate tracking and anti-fraud solutions being available on the market to help operators protect themselves and their legitimate partners from lower-quality firms. Check out our guide on how to avoid iGaming affiliate fraud to learn more about the topic.

Below are some of our affiliates and traffic providers who are always ready to work with decent and trustworthy operators.

In short, finding good traffic for a gambling site may not be as hard as it seems. There are many sites and directories that help with the acquainting of operators and affiliates. It has become easier than ever to find a perfect match, and now that can be done with just a few clicks on AffPapa. It is one of the best channels to use to find exactly what you need, so join now and find your path to success!

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