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Interview with Mikita Mikolaev – CEO at Enchant Affiliates
AffPapa recently had the chance to catch up with Mikita Mikolaev, the CEO of Enchant Affiliates. In this interview, Mikita shares updates and insights into Enchant Affiliates’ recent developments, growth strategies, and unique features that set their brands apart in the competitive online gambling market.
Yeva: Let’s start off our interview with a brief catch-up. Since our last interview, have any exciting developments taken place at Enchant Affiliates that you would like to share with our readers, Mikita?
Since our last interview, Enchant Affiliates has continued to expand its influence in the industry. We have updated our products to make the interface more intuitive, which has increased the time users spend on the site by 12%. We also expanded our loyalty program (VIP) to offer more flexible terms and valuable rewards, resulting in an increase in active players and retention. These steps have helped us not only strengthen our connection with existing customers but also attract new organic audiences. We are preparing to launch several new products for which we have high expectations. With the industry experience carried over, the products will be of exceptionally high quality and I am sure will be well received by the users. This is made possible by our continuous drive to innovate and improve the user experience.
Yeva: Back in June, Enchant Affiliates’ Kakadu Casino won the Bonus Offer of the Year award at the 2023 edition of the AffPapa iGaming Awards. How has this award, along with the brand’s standout promotional offer, helped the company expand across the world?
Receiving the “Bonus Offer of the Year” award was a significant recognition of our efforts. It served as a catalyst to expand our brand internationally, attracting new affiliates and players. Through all of this, Enchant Affiliates also managed to take the “Best affiliate program in CEE 2023” category of the GamingTECH Award and our Kakadu Casino brand won the “Best Casino Operator” category of the SiGMA Eurasia Awards 2024. Our partners see how invested we are in the development of our company and brands, and the awards help to confirm and consolidate the high level of work we maintain day in and day out. We hope to keep up the pressure and this year we will repeat and double our success!
Yeva: Continuing on a similar topic, what other engagement-boosting features do Enchant Affiliates’ brands offer that help them stand out from the competition in the crowded online gambling industry?
To differentiate ourselves from our competitors, we offer unique private tournaments only for our VIP players, exclusive bonuses and personalized offers. We are also actively working on implementing game mechanics to create a more immersive gaming experience. We are actively implementing tournaments with valuable prizes to encourage players to participate and compete. We are developing achievement systems that allow players to track their progress and receive rewards for completing certain tasks. This year we plan to integrate with social networks to share successes and invite friends to the game, which creates a community around the brand.
Yeva: As the worldwide online gambling sector continues growing at pace, companies need to continually evolve to maintain their relevance. What steps does Enchant Affiliates take to maintain its excellent growth rate?
Enchant Affiliates is constantly analyzing the market to anticipate and quickly adapt to change. We invest in marketing, development and training of our employees to stay at the forefront of the industry.
Yeva: Continuing on the topic of expansion, what does Enchant Affiliates’ growth strategy look like? Could you share a bit about what the firm aims to achieve throughout the upcoming year?
Our growth strategy includes expanding into new geographic markets, developing innovative products, and refining and updating old products. In the coming year, we plan to launch 3 new brands and strengthen our presence in Asia and Oceania as promising markets.
Yeva: What do you like the most about your position as the Chief Executive Officer of Enchant Affiliates, Mikita? What do you like the most about working at the company, and in the broader online gambling industry?
The most rewarding part of my job is seeing our ideas come to life and bring joy to our partners. The online gambling industry is full of challenges, but that’s what makes it so exciting and dynamic. I’ve always wanted to do something that resonates deep in my heart and helps me grow not only as a professional but also as a person.
Yeva: Now that we’re at the end of our interview, I am certain that our audience would like to learn a bit about you. What do you enjoy doing in your spare time, Mikita? Could you share a few of your hobbies or interests with our readers?
In my free time, I try to relax in a way that helps me keep balance in my life and inspires me to achieve new achievements in my work. I am passionate about photography — it allows me to remember unique moments and share them with others. I also love to travel. New places and cultures always broaden my horizons. I also do volunteer work because I believe it is important to contribute to society. These hobbies help me stay energetic and motivated, allowing me to share my energy with my coworkers and family.
Company: Enchant Affiliates
Interviewee: Mikita Mikolaev
Date: 14.03.2024
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