AffPapa and Banzai Partners announce new partnership
AffPapa is proud to announce that Banzai Partners has joined its directory as part of a new partnership.Banzai Partners is an affiliate program that has been developing...
Interview with Tony Banzai – CEO at Banzai Partners
AffPapa did an exclusive interview with Banzai Partners CEO Tony Banzai, where he discusses the distinctive features and creative methods that set Banzai Partners apart in the iGaming sector. Focusing on openness, personalized service, and cutting-edge technology, Banzai Partners has made a name for itself as a dependable and trustworthy partner for affiliates hoping to break through in the online gambling industry.
Yeva: Tony, tell us about Banzai Partners. What sets it apart in the industry as an affiliate program?
Well, frankly speaking, there are quite a lot of things that make our company trustworthy, unique, and a pleasure to work with. Just to name a few:
1) Innovative Approach: Banzai Partners takes an innovative approach to affiliate marketing in the gambling industry. We don’t just focus on traditional methods; we constantly explore new strategies and technologies to stay ahead of the curve.
2) Customized Solutions: We understand that every affiliate is unique, so we offer customized solutions tailored to each partner’s specific needs and goals. Whether it’s personalized marketing materials or targeted promotional campaigns, we work closely with our affiliates to ensure their success.
3) Transparency and Trust: Transparency and trust are at the core of everything we do. We believe in building long-term relationships based on honesty, integrity, and mutual respect. Our affiliates trust us to deliver on our promises and provide them with the support they need to thrive.
4) Competitive Commission Structure: We offer a competitive commission structure with generous payouts and flexible terms. Our goal is to help our affiliates maximize their earnings and achieve their financial objectives.
5) Cutting-Edge Technology: Banzai Partners leverages cutting-edge technology to provide our affiliates with the tools and resources they need to succeed. From advanced tracking and analytics to innovative marketing automation software, we empower our partners to optimize their performance and drive results.
6) Native management team: All our managers are native and communicate with partners in a language convenient for them, they are ready to help our partners around the clock with any questions or problems that they may have. Whether it’s technical support, marketing advice, or account management, our team is here to help every step of the way.
7) Exclusive Offers and Promotions: We partner with leading gambling companies to offer our affiliates exclusive deals, promotions, and bonuses. These exclusive offers give our affiliates a competitive edge and help them attract more players to their websites.
Overall, Banzai Partners is committed to providing our affiliates with the tools, resources, and support they need to succeed in the competitive world of online gambling affiliate marketing. We believe that by working together, we can achieve mutual success and drive growth for our partners and our company alike.
Yeva: How has Banzai Partners evolved since its launch, especially in terms of the projects and brands it represents?
Since its inception, Banzai Partners has evolved significantly, both in terms of the projects it represents and the overall scope of its activities.
Initially, we positioned ourselves as an affiliate network and worked with many online casinos and betting brands offering favorable conditions to their partners.
But after a while, we decided to direct all our energy and attention to working with our own product Banzai.bet – that transition in strategy allowed us to strengthen our position in both the online gambling and affiliate marketing spheres.
Since our team is especially experienced in Asian markets, we first launched our product in those countries where we have the strongest expertise: Uzbekistan, Kazakhstan, India, Bangladesh, Nepal, and Pakistan. Soon enough we plan to increase our presence in other countries.
Our company provides its partners with advanced technology and capabilities to monitor their traffic. Relentlessly we keep an eye on innovations in the field and try to integrate the best of them into our platform as quickly as possible to guarantee convenience to our partners.
Overall, Banzai Partners has undergone significant evolution since its launch, adapting to changes in the market, seizing new opportunities, and striving to bring value and excellence to its partners. I wouldn’t dare to say that we have reached perfection in our service because there is no limit to perfection, but we plan to significantly improve the affiliate program so that it meets the requirements of the most demanding affiliates.
Yeva: How did you find your way into the iGaming industry, Tony?
I have spent most of my career working in advertising, events, and marketing, starting as an event manager, then an advertising manager, and moving up the career ladder to head of departments in ad companies.
I then built several of my own companies in the event management, advertising, and marketing industries. For a bunch of years in a row, I was among the top 100 marketing directors in Russia according to the Association of Directors of Communications and Corporate Media of Russia, as well as the top 10 heads of advertising agencies in Russia.
In 2019, I was invited to take the lead of the advertising department in a bookmaker company, where I successfully became the head of affiliates after that I moved to an international gambling company where I then worked for 3 consecutive years. Since 2022, I have been heading Banzai Partners.
Yeva: What values or principles guide your leadership style at Banzai Partners?
Well, my leadership style in Banzai Partners is guided by a set of core values and principles that underpin our corporate culture and drive our collective success.
Integrity is paramount in everything we do. We conduct ourselves with honesty, transparency, and ethical behavior, fostering trust and credibility with our affiliates.
We embrace a culture of innovation and creativity, constantly seeking new ideas, technologies, and strategies to stay ahead of the curve. I encourage experimentation in my colleagues, understanding that learning from failure is crucial and leads to adapting to change, driving continuous improvement and growth.
Collaboration is key to our success. I believe in the power of teamwork, communication, and mutual respect in achieving our goals. Being a leader of Banzai Partners I do my best to foster an inclusive and supportive environment where everyone’s contributions are valued and recognized.
We are committed to understanding and meeting the needs of our customers, whether they’re affiliates or players. We strive to deliver exceptional value, quality, and service, exceeding expectations and building long-lasting relationships.
I try on a day-to-day basis to empower our team members to take ownership of their roles, make informed decisions, and drive results. We provide them with resources, support, and autonomy they need to succeed, fostering a sense of accountability and pride in their work.
I deeply believe in embracing change and adaptability in a fast-paced and dynamic industry. In our team we strive to anticipate market trends, regulatory changes, and technological advancements, proactively adjusting our strategies and operations to stay relevant and competitive.
I am also convinced in the importance of continuous learning and personal development. I always encourage curiosity in my team-members, open-mindedness, and a growth mindset, providing opportunities for learning, training and skill-building. I am assured that kind of approach will empower them to reach their full potential.
By adhering to these values and principles, I strive to lead by example and inspire our team at Banzai Partners to achieve excellence, drive innovation, and make a positive impact in the online gambling affiliate marketing industry.
Yeva: How do you ensure that Banzai Partners remains at the forefront of the rapidly evolving iGaming industry?
We constantly monitor industry trends, market dynamics, and regulatory changes to stay informed and ahead of changes in the iGaming industry. Through rigorous research and analysis, we gain valuable insight into emerging opportunities and potential problems, allowing us to make informed decisions and strategic investments.
We give priority to the needs and preferences of our customers, including partners and players. By listening to their feedback, understanding their pain points and solving their problems, we can continually improve our products, services and user experience to remain relevant and competitive in the market.
We remain flexible and adaptable in our operations to quickly respond to changing market conditions and customer needs. Whether it’s changing our strategies, launching new initiatives or scaling our operations, we remain flexible and nimble to capitalize on opportunities and overcome challenges in a dynamic and competitive environment.
By applying these strategies and principles, Banzai Partners will remain at the forefront of the rapidly evolving iGaming industry, poised for sustained growth and success in the coming years. Our company is already showing stable x-fold growth,
Yeva: How does Banzai Partners approach building and maintaining strong relationships with its affiliate partners?
Building and maintaining strong relationships with our affiliate partners is Banzai Partners’ top priority. We believe that building trust, transparency and mutual respect is essential to long-term success in the affiliate marketing industry.
Our company maintains open and transparent communication channels with our affiliate partners. Whether through regular emails, phone calls or personal meetings, we strive to keep our partners informed of important updates, promotions and opportunities. We also encourage our affiliates to contact us with any questions, concerns or feedback they may have.
We provide personalized support to our affiliate partners based on their specific needs and goals. Each partner is assigned a dedicated account manager who serves as the primary point of contact and trusted advisor. Our account managers work closely with partners to understand their business goals, provide guidance and assistance, and help them optimize their operations.
We believe in building relationships based on transparency and trust. We give our affiliate partners access to detailed reports and analytics that show them exactly how their campaigns are performing and how much they are earning.
We regularly solicit feedback to gauge satisfaction with our program and identify areas for improvement. We value our partners’ input and take their feedback seriously, using it to improve our processes, improve our offerings and better meet their needs. We also conduct regular performance reviews to monitor progress, celebrate successes and address any issues or concerns that may arise.
Yeva: Can you break down the methods Banzai Partners uses to ensure that its affiliates receive timely payments and have access to accurate statistics?
Certainly! Ensuring our partners receive payments on time and have access to accurate statistics is essential to maintaining the trust and transparency of our affiliate program at Banzai Partners.
Advanced tracking system: We took the best that competitive companies offer and modified it taking into account the wishes of our partners. This way our partners can track their traffic statistics and build flexible filters based on various parameters.
Secure Payment Gateway: We use a secure payment gateway to process affiliate payments quickly and efficiently. Partners can choose from a variety of payment methods, including bank transfers, credit cards, cryptocurrency, capitalist, as well as the ability to withdraw funds to partner product accounts (such as multicards, etc.) to receive their payments. We are also in the process of connecting local methods to make it more convenient for partners who do not have access to existing payment methods to work with us.
Timely payments: At the moment we have the fastest possible payment terms, in fact, upon request within an hour. If this is the partner’s first payment, then after the initial check of his traffic, instant payments from 50-100 USD become available to him, depending on the payment method. Nevertheless, we always try to agree with our partners on the schedule and methods of payments, because sometimes monthly payments under the contract are convenient – we always try to please the people we work with.
As I said earlier, we provide partners with access to detailed reporting and analytics tools to accurately track their performance. Affiliates can view real-time statistics (revshare revenues are updated once an hour), including unique clicks and hits, conversions, player activity, and earnings, through our user-friendly dashboard. This transparency allows affiliates to track their progress, identify areas for improvement, and effectively optimize their campaigns.
Yeva: How does Banzai Partners approach developing and presenting new projects to the gambling market? Is there anything exciting to look forward to?
Since we are a fairly new company that released its in-house product only at the end of 2023, we currently have plans to perfect and finalize the product itself as well as our affiliate program. To finalize and implement sports betting in a product, not just casino games, to improve the loyalty program for players – there is still a lot of work. Therefore, there is no talk of new products yet.
Yeva; Lastly, work aside, how do you like to spend your leisure time?
There is very little of it, after all, I am a workaholic and am constantly at work. Nevertheless, surely a break is not a thing to neglect so the time allocated for rest I spend with family and friends, playing squash and sea fishing.
Company: Banzai Partners
Interviewee: Tony Banzai
Date: 17.04.2024
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