Catena Media promotes Edward Midolo to CTO
As part of its ongoing organizational changes, Catena Media has announced the promotion of Edward Midolo to Chief Technology Officer.Following Michael Gerrow's...
PartnerMatrix announces entry to several B2B partnerships
PartnerMatrix, affiliate and agent system of EveryMatrix, has announced its entry to several B2B partnerships with established turnkey providers. PartnerMatrix wishes to offer agent management and affiliate marketing to B2C brands who are using their platforms.
PartnerMatrix upscaled its business in 2020 after delving into the B2B realm. So far, the brand has become the ideal affiliate software for B2B platforms thanks to some selected partnerships with providers such as Prisma Gaming, DAOGroup, Digitain and Soft2Bet, as well as many others. PartnerMatrix’s B2B partners leverage the technology for their own B2C clients who are looking into launching affiliate programs and businesses.
PartnerMatrix’s main goal is to help players, affiliates, casino and sports operators in growing closer. Thus, 70 brand new iGaming affiliate programs were launched via PartnerMatrix’s solutions in less than 12 months, a phenomenon that broke PartnerMatrix’s own record set last year.
“Although 2020 was not an easy year for our industry, PartnerMatrix is now stronger than ever. I’m happy to say that today we work with many platform providers in the iGaming space. These partnerships allow us to come and help providers complete their offering by plugging our affiliate and agent software into their PAMs in a quick and operative manner. We’re welcoming more B2B collaborations in the future with both established and emerging platform providers who seek to offer a comprehensive product suite to their online casino and betting operators.” Stated Levon Nikoghosyan, CEO of PartnerMatrix.
As part of EveryMatrix product suite and turnkey platform solution, PartnerMatrix provides its advanced affiliate and agent platform to over 100 international B2C brands.
Michael Gerrow: Catena Media’s new CFO
Michael Gerrow has been appointed as Catena Media's new Group Chief Financial Officer.Gerrow takes on his new responsibilities on the fifteenth of April of this year.
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