12 Best Sports Betting Affiliate Programs in 2024

Are you looking to become a sports betting affiliate, work with the best sports betting affiliate programs on the market, and expand your operator network? Then this article is for you.

Being one of the gambling industry’s most prominent niches, sports wagering has a lot of potential for companies all around the world. Its rapid expansion across numerous markets has made many newcomers to the industry wish to learn how to become a sports betting affiliate, while experienced industry professionals are looking to expand their partner networks with the best sports wagering affiliate programs in the sector.

Before diving into our main topic, let’s briefly explore what to look for when choosing a partner to work with and how to further expand your sports betting operator network.

What to Look for in Betting Affiliate Programs

Betting affiliate programs are an excellent way for affiliate marketers to earn a living. They feature all of the benefits of affiliate marketing and are very well suited to it, which has led to the widespread popularity of affiliate marketing in the iGaming industry. Because of this, it is important for prospecting affiliates to work with the best sportsbook affiliate programs. Let’s now explore what to look for when choosing a sports betting affiliate program, starting with commissions.

Commissions

One of the most important parts of affiliate marketing in general is the commissions. Because of the highly competitive nature of the industry, most iGaming affiliate programs will offer reasonable rates, however, it is still vitally important to examine the commission offers of a sports betting operator before working with them as an affiliate. Sports betting affiliate commissions usually lag slightly behind their counterparts offered by gambling firms, generally not exceeding 40% revenue share, although lesser-known online sports betting affiliate programs may offer higher rates. Commissions for these operators can come in a variety of other ways as well, which you can learn about in our affiliate commissions guide.

Note: If a betting affiliate program is offering commission rates heavily rivaling those of the industry’s best gambling operators, doing more thorough research on that company and possibly consulting with its affiliate partners will be worthwhile, as many fraudulent operators may use astronomically high offers to attract unsuspecting affiliate partners.

Terms and Conditions

Another very important thing to thoroughly examine is an iGaming operator’s general terms and conditions. Many questionable tactics can be uncovered this way, such as hidden fees and timed ownership deals. These two are some of the most widespread reasons why affiliates blacklist operators, meaning they can help affiliates avoid fraudulent or lower-quality sports betting operators. You should also watch out for other less-than-ideal conditions, such as negative carryover policies and restrictive or lacking withdrawal procedures.

Furthermore, it is also important to carefully review a prospecting sports betting operator partner’s terms and conditions as some companies may impose restrictions on how their promotional materials can be displayed on a website or on social media posts. Most sports betting affiliate programs also impose restrictions on what types of content their logos and other materials can appear next to, as they wish their brands to have no association with certain types of media.

Affiliate Management/Support

Communication plays a vital role in the success of an operator-affiliate relationship. While both parties have a responsibility to communicate in a timely and concise manner, it is usually more challenging for iGaming operators due to the number of affiliate partners they may need to work with. Because of this, it is important to look for betting firms that offer timely support to their partners, which can usually be done either via having a robust affiliate management team or by utilizing an iGaming affiliate management service.

Additionally, many sports betting operators choose to join iGaming affiliate networks to offload their marketing efforts to third parties, in which case it is important for prospecting sportsbook affiliates to assess the quality of the support offered to them by the network. However, networks may sometimes complicate partnerships by adding an additional layer of communication, which means having a direct and timely communication channel with the sportsbook operator is still a vital requirement.

Reputation

Working with reputable affiliate programs is vitally important in the gambling industry, and this of course also applies to sports betting affiliate programs. This is because affiliate marketing is more susceptible to fraud than traditional forms of casino marketing, with both operators and affiliates needing to be wary of malevolent partners. Reputable sports betting affiliate programs are those that have proven to be trustworthy partners to work with for wagering affiliates that are not chasing a quick profit through questionable means.

Moreover, reputation is important from the perspective of bettors as well, as players are always looking for high-quality and fair wagering experiences offered by the sector’s best betting affiliate programs. Promoting the offerings of a low-quality sportsbook affiliate program that treats its players unfairly can negatively affect a betting affiliate’s reputation, as players will often associate the brands of sportsbook affiliates with the bookmakers they work with. Consequently, lower-quality wagering operators often get blacklisted by reputable betting affiliates for their unfair or malicious actions.

Product Catalog

It is important to examine what betting experiences a sports betting operator offers before partnering with them to ensure your audience can be adequately satisfied with their wagering experiences. This is because the sports wagering niche offers players a wide variety of betting experiences, which includes everything from traditional betting, like pre-match and in-game, to micro betting and wagering on eSports and fantasy sports. This means that a wide portion of betting enthusiasts will have varying preferences, especially when it comes to the newer wagering experiences and opportunities, which will need careful consideration from affiliates to appeal to them effectively.

Moreover, partnering with sports betting affiliate programs that offer expansive catalogs of wagering experiences will provide betting affiliates with an enhanced set of growth prospects. If one of an affiliate’s sports betting operator partners offers players more experiences than the affiliate covers, it will be very easy for the latter to expand its areas of focus with no new collaborations or contracts being necessary. Because of this, if all other variables are equal, partnering with a sports wagering affiliate program that offers a wider catalog of betting opportunities will be more beneficial for sportsbook affiliates.

Affiliate Tracking

The tracking methods utilized by sports betting affiliate programs play a sizable role in the success of a betting affiliate. While there are many different types of affiliate tracking used by betting operators, it is important for sports betting affiliates to ensure that the method utilized by their betting affiliate program partners doesn’t unfairly disadvantage them in any way. One of the most common ways gambling operators aim to negatively affect the performance statistics of their affiliate partners is by having very short cookie durations. This means that players directed by the betting affiliate will need to sign up at the operator’s website within a short period of time to count towards the affiliate’s performance metrics.

In a nutshell, the most important points to look for in betting affiliate programs are the following:

• Commissions
• Terms and Conditions
• Affiliate Management/Support
• Reputation
• Product Catalog
• Affiliate Tracking

How to Find Sports Betting Affiliate Programs?

Before looking at the best sports betting affiliate programs, let’s briefly explore how you can continue expanding your network of sports betting operators beyond the best ones in the sector. While this is a vitally important task for iGaming affiliates to maintain their growth, it is often tedious and quite challenging, especially if you aim to work with the best iGaming operators.

Some of the best places to find sports betting affiliate programs to work with are the following:

• iGaming Directories
• Networking Events
• iGaming Forums

iGaming Directories

One of the best ways of avoiding the challenges of finding reputable sports betting operator partners is to search for them on an iGaming directory, such as the one offered by AffPapa. The directory contains a vast collection of top-notch companies and features advanced filtering tools to help their members find their ideal partners. Additionally, one of the ways the AffPapa directory stands out is by offering affiliates free signups, helping your business grow at pace in the sports betting affiliate marketing space.

Networking Events

Another excellent place for finding reputable sports betting operators is various iGaming events. Many gambling conferences are specifically tailored for networking, offering their attendees plenty of opportunities to meet with prospecting partners and discuss partnership terms in person. Companies that are willing to allocate the resources required to attend such events, especially multiple times per year, are unlikely to be illegitimate businesses trying to profit through illicit means. Additionally, meeting in person also gives the participants of these conferences the ability to learn more about their prospecting partners than what would be possible through online communication before signing contracts, making them excellent places to find sports betting affiliate programs to join as an affiliate.

A few of the industry’s top events that offer high-quality networking opportunities for affiliates and operators are the following:

• iGaming NEXT Summit
• SBC Summit
• iGaming Club

iGaming Forums

Gambling forums and discussions are excellent places to find reputable partners. Searching for the best sports betting operators to work with on these discussion websites can give you access to a wide array of excellent gambling companies to work with, however, these websites can also serve as an excellent tool to ensure your prospecting or existing partners are not fraudulent. This can be done by searching for any previous misconduct allegations relating to the companies you are looking to work with. Additionally, this is an often-used step in combating iGaming affiliate fraud and will work with the same level of efficacy for affiliates who are looking to verify the legitimacy of their iGaming operator partners.

The Best Sports Betting Affiliate Programs

After exploring what to look for in sportsbook affiliate programs, let’s explore a few of the best sports betting affiliate programs on the market.

1. Betsson Group Affiliates

Betsson Group is one of the industry’s best-known names. Having been founded more than six decades ago, the company has been able to solidify itself as a leader in the industry and one of the best betting affiliate programs. Betsson Group Affiliates represents more than 18 brands at the time of writing which operate in a variety of jurisdictions around the world, making it an excellent option for a wide variety of the best betting affiliates.

Betsson Group Affiliates offers a wide variety of gambling experiences to its international player base. One of its brands, RaceBets, focuses only on sports betting on horse racing, making it for sports betting affiliates focusing on the sport. Most of the group’s other brands offer a mix of casino and sports betting experiences, although a few of them, like LiveRoulette, focus solely on the gambling niche.

• Revenue Share: up to 40%
• Negative Carryover: No
• Lifetime Deals: Yes

2. V.Partners

V.Partners represents four leading casino brands, two of which offer a high-quality sports betting experience to their player bases. The firm operates with a Curacao license across a wide variety of jurisdictions around the globe, making it a great fit for international sports betting affiliates. V.Partners offers its affiliate partners a set of leading sports betting affiliate commission offers of up to 50% RevShare, along with similarly lucrative CPA and hybrid deals.

The two V.Partners brands that offer sports betting experiences to their players are VulkanBet and VerdeCasino. Both gambling websites feature a wide selection of sports to bet on, along with a sizable catalog of currency and language options to appeal to a wide range of customers worldwide. They also offer their players engaging loyalty programs, ensuring excellent conversion rates for their sports betting affiliate partners.

• Revenue Share: up to 50%
• Negative Carryover: No
• Lifetime Deals: Yes

3. Campeon Affiliates

Offering an expansive set of sports wagering options across its 15 top-notch brands, Campeon Affiliates is an excellent iGaming affiliate program for sportsbook affiliates. The company offers an industry-leading revenue share rate of up to 60%, in addition to customizable CPA and hybrid deals for interested affiliates. Its detailed periodic performance reports and timely payments further add to its appeal.

All of the company’s brands in its portfolio, which will soon be expanded to 16 websites, offer both gambling and sports betting experiences, which include both pre-match and live wagering. They all feature a wide selection of currency, language, and payment options, expanding their appeal to the best betting affiliates. Additionally, Campeon Affiliates’ brands also feature several engagement-boosting features, such as a wide collection of bonus offers, which enhance their conversion rates and further solidify the program as one of the best betting affiliate programs on the market.

• Revenue Share: up to 60%
• Negative Carryover: No
• Lifetime Deals: Yes

4. Wow Partners

Wow Partners is the affiliate program representing SGCasino and BTCPlay, two leading gambling websites offering top-notch casino and sportsbook offerings to their international players. The former offers a traditional gambling experience to its players with a wide catalog of gambling and betting options, along with a list of available languages and currencies that helped the firm achieve its expansive reach. The latter, on the other hand, offers a similarly high-quality experience in conjunction with popular crypto payment options, which allows the brand to accept players from all over the world.

The iGaming affiliate program provides its affiliate partners with a detailed reporting system that updates on a daily basis and helps affiliates enhance their efforts. Wow Partners also offers its affiliates a variety of payment commission methods along with customizable deals for partners that are looking to work with a CPA or hybrid sports betting commission model.

• Revenue Share: up to 50%
• Negative Carryover: No
• Lifetime Deals: Yes

5. GG.bet Affiliates

GG.Bet Affiliates is the leading affiliate program representing GG.Bet, the popular online gambling and betting firm. The company offers its affiliate partners a set of leading commission offers, including hybrid, CPA, and revenue share deals reaching up to 60%, which has further solidified the sports betting affiliate program’s excellent appeal.

The affiliate program’s flagship brand, GG.Bet, operates in a wide variety of jurisdictions around the world, offering vast audiences of gamblers a varied portfolio of betting and gambling experiences. The company also provides its users with unique eSports wagering experiences, which appeal to a relatively younger group of betting enthusiasts and further diversify GG.Bet’s offerings.

• Revenue Share: up to 60%
• Negative Carryover: Yes
• Lifetime Deals: Yes

6. Merkur Partners

Having been founded back in 1957, Gauselmann Group, the parent company of Merkur Partners, is one of the industry’s oldest companies. The affiliate program represents about half a dozen gambling brands operating in major European jurisdictions with local licenses, including Germany, Belgium, and Denmark. The firm’s brands feature a wide variety of sports betting experiences and often focus mainly on the sports betting vertical. They also offer a variety of casino experiences to their players, allowing their partners to advertise a diverse set of products.

Merkur Partners offers its affiliates highly customizable commissions. Sports betting affiliates can work with the firm either through a revenue share or a CPA commission model, both of which can be custom-tailored to suit the needs of the best betting affiliates.

• Revenue Share: Custom
• Negative Carryover: No
• Lifetime Deals: Yes

7. Betfair Affiliates

Betfair is another one of the industry’s most well-known sports betting operators. The firm primarily focuses on the sports betting vertical and offers a wide variety of sports to bet on in both pre-match and in-game form. Betfair also offers its bettors a set of virtual sports to wager on, which allows the firm to maintain a high level of betting activity among its users even during off-seasons.

The online sports betting affiliate program’s terms and conditions for its partners offer a standout experience to interested iGaming affiliates. The firm offers customizable CPA, revenue share, and hybrid deals, along with timely payments. Additionally, Betfair also gives its affiliates access to a few of its unique elements, such as its live odds feed, which can help marketers enhance their content catalogs to drive more traffic.

• Revenue Share: Custom
• Negative Carryover: Yes
• Lifetime Deals: Yes

8. Mate Affiliates

Representing six high-quality gambling brands, Mate Affiliates is a leading iGaming affiliate program. The firm offers leading deals of up to 60% RevShare, along with customizable CPA, hybrid, and fixed fee commission offers. The affiliate program is catered more towards the gambling vertical, however, its brands offer top-notch sports wagering opportunities, which include betting on a wide variety of sports and eSports both before and during matches.

The company offers its affiliate partners lifetime ownership deals with a no negative carryover policy, allowing affiliates to establish a loyal audience for themselves and earn commissions from their players for a lifetime. Mate Affiliates’ brands deliver excellent conversion rates, further solidifying the betting affiliate program as an excellent choice for sports betting affiliate webmasters.

• Revenue Share: up to 60%
• Negative Carryover: No
• Lifetime Deals: Yes

9. 7StarsPartners

7StarsPartners is a leading iGaming affiliate program. The firm’s portfolio of brands contains almost a dozen unique and top-quality gambling websites, all of which offer their players a set of engaging experiences. The firm delivers varied sports betting options to its players, which includes an expansive catalog of sports and matches to bet on, in addition to several virtual sports.

Having been on the market for more than six years, 7StarsPartners has been able to expand rapidly over its time in the sector. The betting affiliate program has worked with more than 10 thousand sports betting affiliates, delivering them timely payments through its more than 50 payment methods. 7StarsPartners also offers leading revenue share rates for its affiliates, with sportsbook rates reaching 45% and casino rates racing 60%.

• Revenue Share: up to 45%
• Negative Carryover: No
• Lifetime Deals: Yes

10. OlyBet Affiliates

OlyBet predominantly focuses on the Baltic and Central European regions and offers its sports wagering and gambling services in Estonia, Latvia, Lithuania, and Slovakia. The company has partnered with some of the industry’s best betting affiliates, which has helped it solidify itself as one of the best sports betting affiliate programs on the market.

The company provides its user base with a varied selection of betting opportunities, which includes both in-play options and traditional pre-match ones. OlyBet also allows its bettors to place wagers on a variety of eSports matches and tournaments, as well as a selection of fantasy sports tournaments, which help it achieve excellent conversion and engagement rates all year round.

• Revenue Share: up to 35%
• Negative Carryover: No
• Lifetime Deals: Yes

11. 1Win Partners

The 1Win Affiliate Program is operated by 1Win, the online gambling platform. They value creativity, genuine partnerships, and doing things the right way. The program is extremely open, employing extensive tracking technologies to ensure that affiliates are adequately compensated for each player they suggest.

One of the standout characteristics is their excellent tracking system. They use specialized software to keep precise records on each player introduced by an affiliate. 1Win also provides a variety of marketing tools to help affiliates attract and convert players. This includes carefully created landing sites and interactive advertisements.

Additionally, each affiliate is assigned a dedicated account manager who provides individualized support. These managers provide campaign improvement recommendations as well as industry insights. They also assist with any technological challenges that emerge.

1Win is devoted to informing its affiliates about industry developments. They provide webinars, training sessions, and events to help affiliates learn and grow together.. The program also provides fast withdrawals, competitive payments, and 24-hour assistance, making it a top choice for affiliates looking to succeed in affiliate marketing.

• Revenue Share: up to 60%
• Negative Carryover: No
• Lifetime Deals: Yes

12. BetGoals Affiliates

BetGoals Affiliates is well known for its commitment to building long-lasting connections with both partners and gamers. The company’s dedication to providing outstanding features and products that captivate and entertain players is the foundation of its success. The top game suppliers in the business power BetGoals Affiliates’ wide and thrilling assortment of games, awards, and prizes. BetGoals Affiliates is committed to ongoing growth, which keeps them at the forefront of the most recent developments in the online gambling industry.

Based in beautiful Malta and employing more than eighty people, BetGoals Affiliates has grown by an impressive thirty percent in only one year. BetGoals is a forward-thinking operator of casinos and sportsbooks, focused mostly on the Latam market, especially Brazil, and founded in 2023. They offer a wide range of products, such as sportsbooks, casinos, live casinos, esports, and more. As a division of a bigger company with offices around the country and more than ten years of experience in the iGaming sector, BetGoals Affiliates is dedicated to provide a top-notch gambling environment.

• Revenue Share: up to 25%
• Negative Carryover: No

Conclusion

The sports betting affiliate marketing space is quite a lucrative area, which means that choosing the best sports betting affiliate programs is important to achieve success. Whether you are new to the sector and are looking to become a sports betting affiliate or have experience and are aiming to expand your network of partners, these aforementioned programs are excellent options. If you’re looking to further expand your presence and partner with more sports betting operators, be sure to join the AffPapa directory, where registration for affiliates is free, and grow with the help of our operator members. On the other hand, if you’re a sports betting operator looking to grow your affiliate network, check out our Best iGaming Affiliates page and join the AffPapa directory to access to over 1400 high-quality affiliates that will help you take your company to the next level.

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