February 28, 2018 11:45 PM

Innovative Marketing Breakfast Seminar


Next Friday get up early and join us at an exclusive breakfast event to learn how creative film content is becoming an essential driver for powering a cut-through marketing campaign!

Presented as part of the Ideas Program of Virgin Australia Melbourne Fashion Festival (VAMFF) and supported by the City Of Melbourne, this glamorous champagne breakfast event will provide guests with a great opportunity to find out how global brands beyond fashion are adopting the fashion film medium to engage existing and connect with new customers.

Network with your marketing peers, media publishers and our panelists:

Sarah Pike, VP Marketing and Communications, Mastercard Australasia
Cultivating partnerships with major international events including fashionweeks, the Grammy’s, Australian Open and many others Sarah will share how Mastercard is capturing its delivery of ‘priceless experiences’.

Cherie Fraser, Marketing, Events Melbourne

Cherie’s portfolios of events include the Melbourne Fashion Week, Melbourne Music Week, Moomba Festival, new year’s eve and Christmas in the city, collectively attracting over 1.7million visitors and injecting over $38 million into the Melbourne economy. Film is a big part of the delivering its message to the audience.

Jessie Oldfield, Award-winning film director and co-founder of production company CKol.

Producing fashion films for Adidas, The Woolmark Company, Country Road, and Mimco, amongst other international brands, Jessie will share why big brands are chasing fashion film content and how to get on board with this trend.

Anastasia Fai

Creative Director, Australian Fashion Film Awards (AFF Awards)
Anastasia’s experience in the industry spans nearly a decade. From filming for New York Fashion Week and Luxury Palace Hotels in Paris to working with local celebrities such as Jessica Mauboy and international mega-stars like Jennifer Lopez, Anastasia has successfully merged the mediums of fashion and film.




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