MioMedia Talks About Its Collaboration with ReferOn

MioMedia has shared details about its collaboration with ReferOn, explaining why the affiliate programme decided to change its tracking and reporting setup and what the partnership has delivered so far.

The cooperation came as MioMedia looked for a more flexible and transparent affiliate management system. According to the company, its previous tools relied heavily on manual work and spreadsheets, which made it difficult to analyse traffic performance in real time or respond quickly to changes across different markets.

ReferOn was selected as a solution that could support MioMedia’s growing affiliate base while offering clearer data access for both the programme and its partners.

Moving Away From Manual Processes

Before the switch, many internal processes required manual updates, which slowed down reporting and limited the depth of available analytics. MioMedia noted that this setup made it harder to break down performance by country, traffic source, or campaign.

With ReferOn, the affiliate programme now operates through a single platform that provides daily statistics, structured reports, and clearer performance insights. Affiliates can access their data without delays, while managers have a better overview of how campaigns perform across different segments.

Focus on Transparency for Affiliates

One of the main goals of the collaboration was to improve transparency. MioMedia stated that affiliates now have easier access to key metrics, including registrations, deposits, and revenue data, all displayed in a more structured format.

The new system also allows affiliates to create and manage tracking links independently, reducing the need for constant back-and-forth with affiliate managers for basic operational tasks.

MioMedia’s Casino and Betting Brands

Alongside improvements to its affiliate infrastructure, MioMedia continues to manage a portfolio of casino and betting brands aimed at different markets and player preferences. The programme represents a mix of casino-only platforms and multi-vertical products, allowing affiliates to choose brands that align with their traffic sources.

Among the casino brands promoted through MioMedia is Slots Palace, a platform offering slots, live casino games, and jackpot titles. Another key brand is MyEmpire, which uses a themed presentation layered over a traditional casino structure.

The portfolio also includes Neon54, a licensed casino platform positioned toward regulated markets, and Malina Casino, which combines casino games with sportsbook functionality under a single account.

In addition, MioMedia promotes RTBet, another multi-vertical brand, and Pistolo, a newer casino offering that adds further variety to the programme’s lineup.

This range of brands allows MioMedia affiliates to diversify their promotional strategy rather than relying on a single product, while also adjusting to differences in market demand and regulatory requirements.

Integration and Transition Process

MioMedia acknowledged that migrating to a new affiliate platform required careful planning. The transition involved data migration, tracker configuration, and technical adjustments to ensure continuity of tracking.

The company worked closely with the ReferOn team throughout the process, including onboarding sessions and explanations for affiliates, to minimise disruption and address questions during the switch.

Early Feedback and Results

According to MioMedia, initial feedback from affiliates has been largely positive, particularly regarding easier navigation and faster access to performance data. The programme reports that routine reporting tasks now take less time, allowing the team to focus more on partner communication and optimisation rather than administration.

MioMedia added that the collaboration has helped streamline internal workflows while providing affiliates with clearer insight into how their traffic performs across different brands and markets.

Looking Ahead

MioMedia views the partnership with ReferOn as a long-term operational improvement rather than a short-term technical change. The company believes that having a more structured and transparent affiliate system supports sustainable growth and stronger relationships with partners.

Based on its experience so far, MioMedia stated that it would consider ReferOn a suitable option for other affiliate programmes looking to modernise their tracking and reporting infrastructure.