Interflora People's Choice Awards

The Interflora People’s Choice Award recognises the fashion film that achieves the strongest connection with audiences, celebrating creative work that resonates beyond industry circles and into the wider cultural conversation.

Proudly presented in partnership with Interflora, this award reflects a shared appreciation for creativity, emotion, and storytelling—values that sit at the heart of both fashion and film.

Distinct from jury-judged categories, the Interflora People’s Choice Award is determined by public vote, offering audiences the opportunity to actively engage with the Australian Fashion Film Awards and champion the work that inspires them most. It acknowledges the importance of viewer response, emotional impact, and relevance in an increasingly audience-driven creative landscape.

Eligible films are selected from official AFFA finalists, ensuring that all works presented for public voting meet the Awards’ standards of artistic quality and production excellence. Voting takes place online during the designated public voting period, with participation open to audiences nationally and internationally.

The winning film is announced as part of the Australian Fashion Film Awards programme, recognising not only creative achievement, but also the ability to connect, communicate, and leave a lasting impression.

Through the Interflora People’s Choice Award, AFFA celebrates the role of audience engagement in shaping contemporary fashion film and honours the stories that resonate most powerfully with the public.