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BtoBet enters Russian market after deal with Sports Lotteries LLC
Aspire Global announces its recent expansion into the Russian market by signing a platform and lottery agreement with Russian National Lottery’s operator Sports Lotteries LLC.
The contract will span three years with the option of a renewal, and includes the provision of ten instant lotteries in the form of classic printed tickets for retail sales only, and five draw-based lotteries for both online and retail sales channels.
We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practices that Aspire Global and BtoBet are renowned to employ. I am positive this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.
Said Ratmir Ronami, project manager for Sports Lotteries LLC.
BtoBet, owned by Aspire Global, will be providing its state-of-the-art Player Account Management (PAM) module platform through this agreement, as well as provide access to lottery games on online and retail channels to the Russian state lottery operator, one of two licensees in the whole country.
Tsachi Maimon, CEO of Aspire Global, said:
Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry. The lottery vertical is highly popular in Russia, with sales of around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.
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