FASHION WEEK CELEBRATES THE FUSION OF FASHION AND FILM

At the end of August, Melbourne Spring Fashion Week (MSFW) saw the inaugural Australian Fashion Film Awards Screening – a public presentation of the official fashion film selection from the 2016 awards submissions.

Full house in Cinema 2 at ACMI

The AFFA Screening event was held in partnership with the Australian Centre for the Moving Image (ACMI) in Federation Square. Founding director of the Australian Fashion Film Awards, Anastasia Fai said, “We are very excited to have partnered with ACMI for AFFA’s first public event. ACMI’s mission to celebrate, explore and promote the moving image, very much aligns with our commitment to the genre of fashion film”.

The pre-screening VIP function was attended by top fashion influencers, designers and film directors and government representatives, including Creative Victoria. ACMI’s CEO Katrina Sedgwick opened the screening, in front of an audience of over 350 including Deputy Lord Mayor of Melbourne, Susan Riley.

Deputy Lord Mayor of Melbourne, Susan Riley

Nikki Pash of States of Style, and partner

The screening included films by last year’s winner Gracie Otto for Harper’s Bazaar featuring supermodel Miranda Kerr, award-winning director and writer Ariel Kleiman for Paspaley, an animated work by The Woolmark Company, an independent production by internationally acclaimed director Marie Schuller and stylist Görkem Hayta featuring pieces from Dion Lee and Tony Maticevski.

Jessica Stam, Miranda Kerr and Abbey Lee Kershaw in films shown at the screening

“The incredible feedback we have received truly shows how engaging this up-and-coming artform is. Everyone I spoke to had a strong opinion about every single film. It’s a further testament to the ability of a fashion film to evoke an emotional reaction.” added Fai.

The 2016 finalists have been announced and will be judged by the industry Jury panel that includes ACMI’s CEO Katrina Sedgwick, Grammy’s CMO Evan Greene, Creative Director of Victoria’s Secret Michael Goldberg, Celebrity Makeup artist Max May and others. For the full list of jury members visit the AFFA website.